Several team members showed up at the NBA Experience in Disney Springs to show off the new City Edition uniform.įor the first time, the Magic strayed away from the traditional black, blue, white, and silver. Mickey Mouse helped the Magic reveal their new 2019-2020 jersey this year. We couldn’t think of anywhere better to reveal our 2019-20 City Edition uniform than at Disney’s NBA Experience! /VVvDLBjasO- Orlando Magic November 15, 2019 Why the latest Orlando Magic alternate jersey is orange The Miami Heat won again in 2019 with a light blue jersey, and the Magic ranked 23 out of 30 teams. The neon-colored jersey of the Miami Heat won in 2018, with the Orlando Magic falling to the bottom of the list. The Orlando Magic jersey ranked #2 that year with an alternate logo that fans loved. In 2017, the cream-colored jersey of the Milwaukee Bucks took the number one spot. Sports Illustrated has ranked them in order of fan appeal. Those elements are used in the design process to create a different jersey each year.įor the past three seasons, there have been some cool jerseys and some strange jerseys. The alternate jerseys, known as the City Edition, use an element from the team’s city such as famous landmarks or local culture to honor the hometown. Nike came up with the idea to provide city-themed jerseys to connect fans with their favorite team. Dowell/Orlando Sentinel/Tribune News Service via Getty Images Nike City Edition uniforms Aaron Gordon shows off the Orlando Magic’s orange uniforms. This pilot program has generated more than $150 million in annual revenue for the league. That same year, the NBA allowed teams to start wearing sponsor patches on their jerseys. That’s when uniform design became a sport of its own with the Statement, Icon, and Association jersey editions. In 2017, Nike became the official uniform provider of the NBA. NBA merchandising is a billion-dollar industry, and the challenge to create unique jerseys that appeal to fans is first and foremost. Those days of keeping it simple are long gone. NBA players used to wear different color jerseys for home and away games. 2S35QjtTYn- Rachel Nichols November 21, 2019 NBA teams' City Edition uni designs are starting to come out, and some are great and some are…interesting? joins #TheJump to give his picks.
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